Wednesday 14 December 2011

Final Digipak ~ Jess Hitch


This is our final digipak which includes a front cover, back cover and a folded insert.
Since Daft Punk is a very electronic group, we decided to use cold colours like blues and green on a black background. We also followed the general rule that Daft Punk follow with their album covers by just including the logo rather than an actual image of the band themselves.
The Commodore 64 on the front cover adds a retro feel to the cover whilst the blue lights add a much more futuristic touch. We decided on the commodore because the Daft Punk album 'Human after all' depicts the logo on the screen of a retro televison, so we decided it was appropriate to follow suit rather than use modern day technology. The font on the front is called 'Game over', another feature I thought would be appropriate seeing as the song is called digital love and a games console is pictured on the front. I decided to use a gradiented colour for the album title as it stood out more and helped pick out the blues and green in the background a bit better. It has a blue glow around it so that it appears as if it has come out of the virtual world of the computer and into ours.
The inserts are screenshots of games played on the commodore and I have replaced the original pixel characters with the Daft Punk characters instead, this is because we wanted to keep a certain theme to the inserts but make it personal to Daft Punk. The folded out insert corresponds more to the front and the back of the pack as it has the lyrics to the song on it. I thought this should suit the back more because it will be seen in between the two images of the games, so it is mostly to add a bit of variation but to also tie in the back cover with the inserts so it didn't look out of place. I used square brushes to achieve a glowing pixel effect and added a blue glow around the lyrics (which are also in 'game over') to make it look more futuristic.
The spine is simple with just a black background and blue and white 'game over' font for the album name and the artist name. The back cover continues the glowy futuristic theme from the insert and the front by using flowing, glowing brushes and floating squares to achieve a pixelled design. The back cover also includes the barcode and the record company as it will be sold in stores. The list of the songs on the back is written in the same font as the rest of the pack for continuity and it is also glowing to match the background.
Daft Punk's metanarrative is usually a serious group that make futuristic sounding music  from retro and outdated technology. We replicated this in our digipak by mixing retro and futuristic elements together until we achieved the final product.

- Jess Hitch

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