In what ways does your Media Product use, develop or challenge forms and conventions of real media products?
We used a lot of inspiration for our music video with other videos out there. The concept, which has been compared to a lot, is "Fireflies" Music Video by Owl City. As it is the same form of it's in a bedroom, things are coming to life around him in a stop motion form. So in a sense we did use this form to create our music video, using the same basic idea. An idea that we developed on was Daft Punk's own "Da Funk" music video. This conveyed the idea of hidden identity with the dog mask and the fact that nobody was establishing the fact that he had one on. So we developed on that idea with creating something gives a hidden identity idea. Which brings me on to the last point which is what we did to challenge other videos which was that used a puppet. Yes puppets had been used in other videos before, but in Electronica music, it's not all that common. Because electronic is very abstract music, most music videos are very abstract and not meant to be taken literally. So we used the idea of a puppet to challenge that idea, but with the fact that the music is electronica, our puppet is in fact not meant to be taken literally at all.
How effective is the combination of your main product and ancillary task?
Our main product, the music video, has a very planned meta narrative of hidden identity, music creation, and retro features. The ancillary task has exactly the same features. With the hidden identity of the puppet in the music video, we create the effect of the hidden identity that Daft Punk use. With our ancillary task, we used the Daft Punk identity embedded in the retro games with the 8 bit characters to create that hidden identity once again, thus adding to the meatanrrative. The music creation is conveyed with the keyboard playing and puppet playing the guitar. With the ancillary task, the front cover is the very retro computer which conveys the idea of electronica, and electronica is mainly created on a PC so this too fits the idea of music creation. The retro features in the main product is the lamp, keyboard, one of the phones and the laptop. This creates the metanarrative of a look into the past of Daft Punk's history from when they were first starting out as two people experimenting with music ideas. With ancillary task, the retro game screen shots, the retro PC and font gives the same effect and combines to give the look into the past in both aspects. So the combination of both the main product and the ancillary task create a very effective metanarrative giving a whole combination of thoughts and effects.
What have you learned from your audience feedback? NOTE: please refer to the Audience Feedback blog as I will be referring to it.
I learnt a few things from our audience feedback. The first piece of feedback was that he enjoyed the originality of it but we went over the top with the lights. I would agree that we may have gone a bit over board with the lights in every shot. What I would have maybe liked was a better light to use to give a better fill effect so that we wouldn't need to use the lights nearly had much, so that's one thing I would have improved. Another person said that the keyboard solo with all the lights spinning everywhere was confusing. Although this person may not have like that, our aim was to actually create that very feeling. It was meant to be confusing because it was part of the narrative that it was the end of the dream world and it ended on a cliff hanger, so what I learnt from that small negative feedback was actually positive to us. The last comment which I will take into account was that I as the actor didn't look enough like that puppet. What I have learnt is that we should have spent more time making me look more like the puppet. How exactly we could have achieved this, we would have had to gone into some research to achieve this I believe.
How did you use new media technologies in the construction and research, planning and evaluation?
For our technologies, we used a range of different technologies to construct our research. The obvious one is the internet. With Web 2.0 it is one of the best ways to devise research into every aspect of anything. So finding research on Daft Punk and other bands and media products was a breeze. For planning such things as the stop motion, we used an app on an iPod Touch called FXR by Joby, we could test different stop motion techniques and calculate what frame rates we wanted to use and how much time it would take. For researching other music video, we used Youtube. With Youtube, we were able to compare, research and take ideas from all videos. To blog different songs and share audio, I used an audio sharing software called DivShare. It works in the same way a Digital Cloud works. I upload the song I want to share on to DivShare and then you use a share code that they give you to embed it into the blog HTML. One of our most favourite ways to show research was the Prezi application. We used it to put all our research into one presentation but present it in a very interactive way to make it interesting to look at. But also, there is the option to stop the presentation from moving and move around the presentation yourself. To help plan, I created two video blogs. This was another interactive way to show the plan of lighting and costume as I could actually present it feature and discuss it at the same time. Finally the two most basic ways, I uploaded photos to the blog to show what it was I was talking about and also I used this blog to present research, plans and to keep a journal on the progress we were making.
Conclusion
In conclusion of this Media Production of a Music Video, I am extremely pleased with the outcome we got. After spending weeks on filming and editing and months on research, our video turned out almost exactly how we wanted it to be. We did make a few changes on the way so the original idea was in fact different from the final outcome, but most things do through trial and error. I honestly can not say what I would change if I was to do it again, what I wish we did though however was finish everything more early and maybe use a better quality camera to make it look sharper so the video wasn't ruined by the quality.
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