The Hoosiers Metanarrative ~ Jess Hitch

                   

- Jess Hitch

180-degree rule ~ Jess Hitch

180˚rule in music video

The 180˚ rule is often followed in filmmaking and entails that the camera should remain on an 180˚ axis in order for characters and objects in the shot to remain on the left or right. If the camera ‘crosses the line’ it can cause confusion to the audience as it appears that the characters or objects have ‘switched places’ on the screen.

In the example below, the man in blue should always be facing left and the man in orange should always be facing right. If this rule is broken, then the men in orange appear to have swapped places, which would ruin the flow of the scene.

It is said that the closer the camera is to the axis, the more involved the audience is with the goings on in the scene as they will see it from a different perspective (for example, looking at the man in blue from over the man in orange’s right shoulder.)

Some filmmakers choose not to obey this rule in order to purposely create a sense of jerkiness and disorientation for the audience.

 

In music video, this rule is often broken especially in videos with aspects of performance such as if the band if performing the song onstage. This is because, by breaking the 180˚ rule, the audience can feel like they are closer to the performance. For example; having a close-up of the lead singer then jumping to looking over the drummer’s shoulder would make the audience feel as if they are walking around the stage with the band.

Music videos with a narrative tend to stick to the 180˚ rule because they tell more of a story and are more closely related to films and TV dramas and breaking this rule would have the same effect on the audience as it would in a TV drama/film. Disorientation.

- Jess Hitch

Moodboard and Visual Aesthetic ~ Jess Hitch

Top left - Love, teenage romance, internet romance

Bottom left - Toys, games, coloured lights

Right - network, futuristic, technology, music, social networking, instant messenger.

Visual Aesthetics

• Love and teenage romance isn't a theme that is prominent in daft punk so we decided to go by the name of the song 'Digital love' and narrate a love story surrounded by technological elements. This would appeal to the few girls in our target audience because its sweet and women love fantasy lover-stories. On this moodboard, there are many pictures of boy-girl images to suggest love and affection for one another. There are also the words 'I love you' to suggest fondness and endearment. There are also images of people on phones or laptops which ties the futuristic and modern feel in with the romantic feel. It also suggests a relationship that isn't physical and can't be touched
• The toys, games a coloured lights suggest a childish, whimsical and nonchalant theme which would appear to the younger range of our target audience because they are a little less mature and respond to bright colours and moving objects. The coloured and flashing lights as well as the remote control toys would also blend the futuristic in with the other themes.
• The technological side of the moodboard would appeal to mostly males across the entire range of our target audience because it is on the advanced scale of computing and eletronics however, the social networking side like facebook and instant messenger would appeal to the entire audience because it is something that is used daily and by everyone.

Overall, the kind of aesthetic we are trying to create with our video is a futuristic teenage romance set in a fantasy dreamland of coloured lights, objects moving on their own and bright colours which would suggest something up to date, youthful and in touch with the times, similar to many digital natives today.

- Jess Hitch

Timeline ~ Jess Hitch

Timeline

15^th Sept. – 27^th Oct. = Research and planning blogs.

-       Define music videos - To help us understand what goes into a music video and what makes it different from other texts.

-       Types of music videos and examples - To better understand the types of music video within the genre and help us decide what path our video will follow.

-       History of music videos - To help us understand how the music video was born and how it has improved to the present day. This will aid us with creating a video that will better fit in with the current climate.

-       Narrative structures in music videos and effectiveness (Propp, Todorov, Levi-Strauss) - Will help us to know and understand the different narrative structures used in music videos and what and how big an impact they make on an audience.

-       Star image - To grasp how everything about an actor can affect the audience and the video so we can better choose our actors according to our direction.

-       Semiotics - To comprehend the signs and motifs hidden in music videos designed to create meaning so that we can use signs and signifiers effectively in our own production.

-       180-degree rule - To understand how this rule was formed and why and also how in certain cases it can be broken.

-       Auteur Theory - To be aware of what kind of images can be created within a text and how we can apply these to our own effectively.

-       Is meaning created at inception or consumption phase? - 

-       Audience issues - Target audience, metanarrative, reception theory, uses and gratification theory. Knowing who are audience is and what their interests are will help us create a successful video that will appeal to them.

-       Intertextuality - References to other texts within a text. This will help us include a wider rage of techniques to include in our video and appeal to our audience.

-       Historical Context (zeitgeist) - 

-       Grain of voice - Voice has evocative powers, able to create associations, especially with fans. This will help us understand what affect a recognizable voice can have on the audience and a text.

-       Mise-en-scene - To help us understand placing within the frame and how this can affect the way the audience views a text.

-       Synesthesia - To help us understand what happens when something else occurs and how we can include this fluidity in our production.

-       Editing - 

-       History of stop-motion - Since we will be including stop-motion elements in our production, we needed to better understand the history of stop-motion animation and how it has evolved over the  years so that we can make use of it effectively and create the situation we want to create.

-       Electronica - Genre, aesthetics, metanarrative, mise-en-scene. This will help us understand more about our genre and what kind of things make it unique from other  music genres so we can portray the genre as it appears in mainstream music.

27^th Oct – 5^th November = Storyboarding and decorating set

-       Flashing lights - Gathering lights, flashing objects and glow-in-the-dark objects to scatter around the room to create an electronic and disorganized feel.

-       Various electronic objects - phones, laptops, ipods, keyboards to further support the futuristic and modern day feel.

-       Gathering filters -Using cellophane to create a desired filter on the camera can drastically change the atmosphere of a shot. We will mostly be using cool coloured filters like blues and greens to reflect the coldness of technology.

-       Making light reflectors - Light reflectors can make a good alternative to expensive lighting equipment as it can be made of tin foil and cardboard.

5^th Nov – 21^st Nov = Filming and animating

-       Maximum time to spend on stop motion aspects: 7 days

-       Software: Boinx TV – istopmotion - We are using this software to capture the stop motion aspects in our video because it is specially designed for stop-motion animation.

21^st Nov – 9^th Dec = Editing

-       Software: Final cut studio

-       Can also work on it at home, during free periods and lunch-breaks if necessary.

-       Make sure of timings, syncing, lighting, colours and effects so that it looks as professional and effective as possible.

3^rd Dec – 17^th Dec = Evaluation blogs and general blog tidying.

-       If desperately needed: Redo some stop-motion/takes in between blogging (editing for these must be done too).

18^th Dec = Final deadline for everything.


Setting: Will's bedroom because it is fairly plain and we can decorate it easily to suit our needs without causing too much damage. The objects we place in the room will also show up better against the plain walls, making it easier for the audience to see our purposely placed motifs. The plain setting will also appeal to a wider target audience as a plain bedroom would appear to have no obvious gender since it doesn't have any gender specific colours (ie. blue, pink).

Instruments: 

• x2 light up-keyboards that can play the melodies on their own whilst showing which keys should be played with red lights.
• Online music player (ie. itunes, spotify) so that we can 'play' the song from the list, adding to the technological feel.

Actors: Our main actors will be Will as the room we are using belongs to him. He is also a good actor with a very natural atmosphere about him. We also have a puppet that looks similar to him which we intend to have them 'transform' into each-other to create a sense of fantasy and surrealism. The puppet and Will will also provide breaks in between the stop-motion shots with some fluidity to vary the texture of the production.

Props: These will either be turned on and off to the beat of the music, used to decorate the setting or used in the stop-motion sequences.

• Coloured lights
• Rotating disco-balls
• Bright desk-lamps
• Laptops
• Phones
• Ipods
• Computer mice
• keyboards
• Computer monitors
• Puppets

-Jess Hitch

Audience Issues ~ William Dixon

The target audience for Daft Punk is about 16 to 36 year olds. It’s commonly known that people who listen to Daft Punk are part of the club and disco scene.  It’s also commonly known that the audience of Daft Punk are part of the drug scene as well, using Daft Punk to go into a whole other reality.

The meta narrative of Daft Punk is the hidden identity. That nobody knows or needs to know who they are as they are just writing the music because they want to make music but they don’t want to be part of the celebrity scene. This gives Daft Punk a whole new level of respect and they are also part of the zeitgeist because of this secret identity.

For the reception theory there are passive and active readers of Daft Punk. The passive reader would listen to Daft Punk as an electronic dance group. They would think of Daft Punk as good for their music has a strong beat and is good to dance to. The active reader would see that Daft Punk as in fact a culture. The culture behind Daft Punk is to go into a whole other world by engaging into another world. The best example to cover these two ideas is to look at the Around the World music video. To the passive reader, the video consists of different cultures coming together dancing around the world. This fits their passive read that they are an electronic disco scene. The active reader will see it as a creation of another world, where music actually becomes the different culture of people, e.g. The robots are the vocals; the mummy’s are the drums. This fits in with their read of being able to listen to Daft Punk and go into an alternate reality. 

Grain of Voice ~ William Dixon

The grain of voice for Daft Punk, there is actually no “voice” as such, because it’s mainly electronic Dance Music. However, some songs, including the song we are doing “Digital Love” does feature lyrics and a voice. The voice is not a real voice, it’s a robotic voice created using a talk box. How a talk box works is, it’s a plastic tube which sound travels up into the mouth and as you mouth words the sound coming up the tube echos around the noise creating the words you mime. This has become Daft Punks grain of voice. The biggest hits that made the voice famous are songs such as “One More Time” and “Technologic”.

How the voice evocates power is through the meta narrative. The fact that the voice is a synthesised robotic voice, fits with the image of a secret identity. Daft Punk don’t want to be seen or recognised, including recognised by their voice. So through this technique of voice they still keep their secret identities intact to the public.

How the audience takes the voice of Daft Punk is its lack of intimacy with the audience. Daft Punk’s music is based around an “alternate reality” or a “trance world”. Basically through the use of drugs you can communicate with Daft Punk’s voice. This is why the voice is so synthesised and robotic, so the audience can communicate to Daft Punk through other means.

Stop Motion in relation to time ~ William Dixon

This clip, below, is a tester video I made simply of a little model walking around a clock. I did this test simply to show the real time it takes to film stop motion videos. 

The video was 19 seconds long and each shot was played back at 10 frames per second. If you look at the clock, I began filming at 4:58 and finished at 5:14 which means it took a total of 16 minutes to film a 19 second video. With it being at 10 frames per second that means I did a total of 190 shots and it shot took and average time of 5.1 seconds to position the model and take the shot.

What this proves to use for planning our Music Video is that the stop motion can be done in good time without it taking up hours to do simple clips. So because of this, I believe that we can film using stop motion and it won't delay our deadlines.

Types of Music Video ~ Luke Leadbetter

Performance Based Video:

This video type usually feature the artist/band performing their song for majority if not all of the video. The video is filmed at a suitable destination in favour of the artist/band's meta-narrative and budget.
An example of a performance oriented video would be 30 Seconds to Mars - Closer to the Edge. The video is majority performance based, filmed at different locations across the globe that the band has performed live. Video clips from the live gigs have been put together to fit in time with the song and show a clear performance narrative. The video does also however include a few shots of individuals giving short sentences and holding signs up.

Narrative Based Video:
A narrative video attempts to tell a story through moving image. A narrative video often contains actors and follows the lyrics held within the song, but this is not always true. Some videos show narrative through animation and other means, and some follow the original idea behind the song, not the typical meaning the audience receives upon consumption. An example of a narrative video would be Daft Punk's Da Funk, which involves a man with a dog's head walking through New York with a boom box talking to people he meets.

Abstract Video:
An Abstract Music Video does not contain any relevance to the meaning imposed by the song, instead leaving meaning to be created by the viewer upon inception. An example of an abstract music video would be Daft Punk's Around the World. This video has no clear meaning presented by the video's creator (Michel Gondry), and instead is left for the audience to interpret.

History of stop-motion ~ Jess Hitch

History of stop-motion animation

Stop motion is an animation technique to make a physically manipulated object appear to move on its own. The object is moved in small increments and photographed in each position, creating the illusion of movement when the series of frames is played back at a fast pace. Clay figures are often used in stop motion for their ease of repositioning.

Stop motion animation has a long history in film. It was often used to show objects moving as if by magic. The first instance of the stop motion technique was made by Albert E. Smith and J. Stuart Blackton with The Humpty Dumpty Circus (1897), where a toy circus of acrobats and animals comes to life. French director Georges Méliès used stop motion to produce moving title-card letters for one of his short films, but never exploited the process for any of his other films.

The Haunted Hotel (1907) is another stop motion film by J. Stuart Blackton, and was a big success when released. Segundo de Chomón (1871–1929), from Spain, released El Hotel Eléctrico later that year, and used similar techniques as Blackton.

In 1908, A Sculptor's Welsh Rarebit Nightmare was released by Billy Bitzer. Italian animator Roméo Bossetti impressed audiences with his object animation, The Automatic Moving Company in 1912.

Wladyslaw Starewicz was became a big name in stop motion animation in Europe. He animated The Beautiful Lukanida (1910), The Battle of the Stag Beetles (1910) and The Ant and the Grasshopper (1911).

In December 1916, the first woman animator Helena Smith Dayton, began experimenting with clay stop motion. She released her first film in 1917 which was an adaptation of William Shakespeare's Romeo and Juliet.

Another well-known animator known was Willis O' Brien. His work on The Lost World from 1925 is known, but he is most admired for his work on King Kong, a milestone of his films made possible by stop motion animation.

In its early days, stop-motion was dull, jerky and grainy due to the poor quality camera equipment and lack of knowledge in lighting and modeling. It was also highly time-consuming as each model had to be moulded and adjusted by hand. Even playing the finished product back was poor quality, as film back in the 1890’s was grainy, jerky and in black and white until the 1950’s. The Camera also had to be operated by hand which can cause movement on the screen, making the overall finished product appear fragmented and stuttery. It also would have been difficult to recreate realistic looking water and clouds without an artificial substitute, even moments of flight could have been easily spotted due to the light shining off the fishing wire used to suspend the object in the air.

Nowadays, big name stop-motion companies like Aardman studios create feature length films and children’s TV shows entirely out of stop motion with ease. Different software exists today to allow for quick and high-quality capturing of stills and a wider knowledge in modeling and lighting. A stop-motion effect can even be created without having to physically create a model using CGI and motion-capture.

For our music video, we want to include stop motion animation to create a childish and nostalgic atmosphere however, we want it to look jumpy and fragmented much like the early styles of stop-motion animation to tie in with the retro feel of some of daft punk's songs. This will also reduce the amount of time needed to create a stop motion chunk as not many photographic frames will be needed.

Cited: http://en.wikipedia.org/wiki/Stop_motion

-Jess Hitch

Stop Motion Tests ~ Luke Leadbetter

These two videos are not of the highest quality due to their being made on an iPod touch, explaining the shaky camera work. This is just a test to see what our ability is to create stop motion film clips.

Synaesthesia in our production ~ Luke Leadbetter

Synaesthesia -  a sensation that normally occurs in one sense modality occurs when another modality is stimulated.


Simply put, what happens when something else does, or how something relates to something else.


In our music video we will make use of synaesthesia by relating to the lyrics of the song with images of love and romance, but within a digital realm, the online world. (Relating also to the songs's title: Digital Love)
The song has a distinct disco sound so to represent this we will use lighting typically found within a disco scenario.

The 180 Degree Rule ~ Luke Leadbetter

The 180 Degree Rule is a rule put in place within media to enable the audience to understand more clearly what is being portrayed in the video they are viewing.

What is the 180 Degree Rule?

The rule consists of the idea that the camera cannot pass a metaphorical line during filming. For example, using the image above of what I assume is a conversation; the camera may be placed at any position along the green line. This green line only allows the camera to look at the subjects from somewhere within a 180 degree angle. The idea is that if this rule is broken it makes it harder for the audience to distinguish what is happening within the scene. Also, use of this rule should make the scene appear more natural to the audience, due to it being easier for them to understand. Passing over this imaginary line is known as “Crossing the Line”, and the name of the shot that this creates is a “Reverse Angle”.

Applying Narrative Theory to a Music Video ~ Luke Leadbetter

Blue October – Hate Me

Todorov’s Narrative Theory:

The beginning equilibrium of this video is where the singer, Justin, is hearing his Mother’s voice on the answer machine, this is the equilibrium as it is the norm for him, being distant from his Mother.

The Disequilibrium however is where Justin is having flashbacks of his youth, remembering how he was treated by his Mother and following the lyrics this makes him uncomfortable.

The Re-Equilibrium is at his Mothers’ grave, although sombre things have returned to normal, and Justin is once again distant from his Mother.

Propp’s Character Theory:

I suppose it could be said that the singer is the hero in this video, following Propp’s theory. This could be as he appears to be searching for a way to come to terms with his Mothers’ death.

At the same time as this he is also the villain of the of the video, as he is opposing himself in his attempt to accept the passing of his Mother.

Barthe’s Theory:

In the very first few shots of the video it is unclear as to what the song and video are focussed on, this shows the code of Enigma as suggested by Barthe. Throughout the video there are semic features symbolic to the main characters life, the strongest of which is the acoustic guitar found on his bed in the second shot, representing how music has always been in his life (This is further made clear by the ‘Teen-Like’ nature of the room)

Claude Levi-Strauss:

This video makes use of binary opposition with costume and actions, comparing the singer to his Mother, examples of which are:

                           Drunk                   Sober

                           Suicidal                 Safe

                           Depressed             Uplift

                           Dark                       Good

The Theory of Semiotics ~ Luke Leadbetter

The Theory of Semiotics

Semiotics is the science of signs and symbols within society.

The labelling of an object is a random and almost meaningless act, for example a chair is ‘Chair’ in English, but it is ‘Chaise’ in France. The fact that the same object can have twp different names demonstrates how labelling is random and irrelevant; it is the semiotics of a chair that is recognised.

Semiotics can be split into two different parts, the signifier and the signified. The signifier has the same meaning as the term ‘denotation’,  what the sign symbolises, the signified however means ‘connotation’, what the sign actually is.

Meaning is encoded within speech, text, pictures etc. It is up to us however to decode these signs and understand the meaning they are putting across.

When it comes down to reading the signifier, there are three types of reading:

Preferred Reading – What the creator of the text wants you to read.

Negotiated Reading – Where the audience accepts the meaning intended but modifies it to reflect their own beliefs.

Oppositional Reading – The reader understands the meaning but rejects it for their ideas.

If a text is polysemic it has several meanings, this is found for most, if not all of the signs you will see.

We analysed the Foo Fighters video, The Pretender. In this text we found meaning from features such as costume, props and setting. In the opening scene of this text the lead singer of the band is seen to be strapping a bandage over his hand, this denotes a fight, struggle and pain, relating to the theme of the song and the rest of the video.

In the setting of what appears to be a large hangar there is a clearly defined black line across the floor; this denotes a divide in society, as well as the hangar having connotations of being cold and dark. The hangar therefore represents the view of the world and society by youths and rebels.

The bright lighting within the hangar is there to represent the realisation of the truth; also that the presence of the band (Who themselves represent the Rock genre) are a light in the dark, that they inspire hope, peace and freedom.

The numbered, nameless and faceless riot police are used to represent the oppression of the government and society. Riot police are by their connotation law enforcers and they are made to seem a ‘clone’ army by the use of numbers on their uniform.

The red paint in the background denotes the bands (And the groups the represent) anger at oppression. The denotation changes as the paint is released at the riot police, so that it now represents blood shed and battle.

The History of Music Video ~ Jess Hitch

The history of the Music Video

1884 – Performers would promote their songs using a ‘magic lantern’, which would project still images onto a screen. This was known as the ‘illustrated song’ and was the first step towards the music video.

1926 – A series of musical short films were produces with the arrival of the ‘talkies’. These included many bands and artists.

1930 – ‘Spooney melodies’ was the first musical video series.

1940’s – One-song promotional videos were made for the ‘Panoram visual jukebox’ and often involved the band or artist playing on a movie-set or a bandstand.

1959 – Dj ‘The big bopper’ Richardson was the first to coin the phrase ‘music video’. Youth culture began appearing around this time, which helped to develop the music video because now young people were their own target audience and needed to be catered for.

1963 – One of the earliest top 40 music videos was ‘surf city’ by Jan & Dean which reached number 1 nationally in July of that year. Around this time, colour television began to become commonplace in people’s homes which was a big development in the consumption of the music video because image became everything and artists became sexual objects.

1970’s- The British TV show ‘Top of the pops’ began playing music videos. This would increase the artist/band’s sales because it would be played for weeks on end.

1981 – The launch of MTV began an era of the 24-hour music channels. MTV then launched the Music video awards in 1987. The first music video was ‘Video killed the radio star’.

2005 – Youtube launched which made viewing videos faster. It also resulted in a massive success due to the fact that their videos were being viewed constantly by millions of people.

2010 – Apple’s itunes store provided a selection of free and cheap music videos to be downloaded and played on their ipod mp4 system.

Kylie Minogue's Meta-Narrative ~ Jess Hitch

Metanarrative

1-   ‘I should be so lucky’

She is portrayed as a teenage girl eve though she is in her 20’s.

The blackboard behind her says ‘I luv you’ in a childish manner which suggests youth and innocence.

The pink bedroom with the heart shaped cushions suggests something girly and childish. The white night gown also suggests virginity. These points could be trying to convey youth, innocence and purity and as a result we immediately think ‘teenage girl’.

In the bath -> suggests nudity and maturity.

4-poster bed -> possession, wealth, maturity but also sexual submission.

Dancing around the house -> Showing herself off, putting herself on display to other men but could also suggest innocence and immaturity.

This metanarrative would appeal to older men because as well as being young and attractive, there is also sexual symbology.

Lyrically, Kylie creates a mixed theme of childish and maturity such as;

The repetition of ‘lucky’ represents being happy go lucky.

The word ‘love’ is seen as something more mature.

The direct mode of address to the audience suggests happiness and innocence but also seductiveness.

2 – ‘Spinning around’

The nightclub setting suggests maturity and adulthood.

Her gold shorts could be a metaphor for a precious metal and therefore suggesting sexual desires and the fact that she is showing off her legs in shorts and high heels insinuates she is putting herself on show and can also suggest seductiveness.

The sofas and bars promote one-night-stands because of the plush furnishings suggesting getting comfortable and the bar suggests alcohol and getting drunk.

The cocktails being served at the bar are seen as being feminine which suggests that this club is mostly dominated by females who want to show themselves off to the few men on the sofas.

3-‘Wild rose’

Kylie and the man in the video could be portrayed as being Adam and Eve due to the biblical references such as the snake and the apples on the tree.

The fact that Minogue is seen floating in the river suggests death, mortality and the fall of Adam and Eve from the Garden of Eden.

The references to red roses and her red lipstick suggests blood, love, passion and danger.

Autership ~ Jess Hitch

Auteurship – Spike Jonze

The director for the Beastie Boys videos uses Auteur theory to create a distinct image and project it to the audience.

The three videos we studied were Sabotage and two others.

Patterns	Themes	Motifs
·         Fast cuts – speed, energy and youthfulness ·         Extreme camera angles (high/low) – creates a sense of extremity and abnormality. ·         Low angle – makes the actors look superior and strong. ·         Cinéma verité – Creates a sense of realism and reality as well as connecting with the audience who would use hand held cameras to film anything. Shows that they are relatable.	·         Urban – Creates an atmosphere of normality, as it is a setting that people will be familiar with. ·         Cars – speed, youthfulness but also maturity, adulthood and adventure. ·         Backstreets – rough, tough, foreign yet something that exists in every urban area. ·         Humour – Creates an atmosphere of friendliness but also could be patronizing and mocking the audience, showing off how much money and talent the artists have whilst the audience is watching them. ·         California – references to fame, fortune, sun and girls. The American dream, making money and becoming famous whilst enjoying life to the fullest.	·         Basketball court – Youthfulness, neighborhood, friendliness and familiarity. ·         Men – Phallocratic society, men dominate over women

Feminist Theory – Women in the audience might find these videos sexist because of the lack of female presence and the constant motif of male dominance. There is no female dominance (or any females at all), which suggests that women are not fit to be famous, strong, youthful and energetic and shouldn’t be present in any male-related activity like rapping, basketball and gambling.

I their videos, The Beastie Boys often dress themselves up as comical characters which suggests that they don’t take things seriously and they don’t mind making fool of themselves by dressing up as old men or policemen. They also use their costumes to create a sense of fantasy or something that is not realistic or it could also suggest that they are trying to hide themselves underneath different costumes.

Daft Punk - Digital Love, Narrative Idea ~ Luke Leadbetter

(Sorry for the poor quality, what can you expect of a webcam eh? Here's what I said if you couldn't understand)

For our Narrative idea of our music video for Daft Punk's Digital Love, I was thinking something along the lines of an online, instant messaging conversation going on between a guy and a girl, but majority from the viewpoint of the guy as the singer of the song is male. because of the fairly up beat pace of the music there would be lots of straight cuts and jump cuts to different shots, majority of these shots being at a neutral angle unless for effect, for example if there was a birds eye view shot of the computer keyboard. One of the main ideas is that sections of the lyrics could be typed up onto the laptop screen, filmed at an over the shoulder perspective or and extreme close up. The narrative that the video would portray is that of a young teen romance that is initiated online, tying in nicely with the songs lyrics and title 'Digital Love'. So generally throughout the video the two young people appear to falling for each other more and more, shown through little symbols and motifs such as small ornaments on the side of a desk with hearts on or the like. Lighting would majority be from, or similar to, the light generated from a laptop screen, the video would also be filmed in a teen boys bedroom at night, keeping to the idea of a teen romance, and also following the lyrics where it says "last night, I had a dream about you". Also sticking to this key line in the song I think that it would be good to at the end of the song have shots of the teenage boy waking up as if the whole conversation was a dream, but finding the words "I Love You" left at the end of the instant messaging conversation from the girl.

Realistically in our actual video I think that there will be elements of performance and abstract included, but it will mainly follow the conventions of a narrative video.

Over and out.