Consumption
Consumption is form of how the audience will take in a text in any form e.g. Music, T.V, Film. Consumption is when the audience will literally just take in what is given to them. For example, in the music video Let it Go by Chase and Status, if the reader just to consume the text
Inception
Inception is when the reader has to create the meaning in their own mind. This would be when a text doesn’t just have a basic storyline to follow. It’s generally in the more abstract Music Videos such as ‘Around the World’ by Daft Punk. In this video, there is no storyline only dancers and images being presented to you. This is because they want you to create your own meaning. This is what inception is, having an idea placed in your mind and then you develop the idea into your own creation.
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