Is meaning created at Consumption of a text? Or Inception?
In my own opinion this can be argued either way, of course there is a meaning that is given to you by a text, but whether or not you choose to accept that meaning is up to the reader.
Terminology involved:
Preferred reading - What the producer of a text wants you to interpret
Negotiated reading - Some aspects of meaning taken from both the texts intended meaning as well as the readers own reading
Rejected Meaning - The intended meaning of the text is completely rejected for the readers own interpretation.
In our video, the preferred reading we are going to put across for our audience to consume is that of the video representing Daft Punk's beginning. We are also going to attempt to represent Daft Punk's use of their alter ego as a puppet to keep them out of the public eye.
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