Bottom left - Toys, games, coloured lights
Right - network, futuristic, technology, music, social networking, instant messenger.
Visual Aesthetics
Visual Aesthetics
- Love and teenage romance isn't a theme that is prominent in daft punk so we decided to go by the name of the song 'Digital love' and narrate a love story surrounded by technological elements. This would appeal to the few girls in our target audience because its sweet and women love fantasy lover-stories. On this moodboard, there are many pictures of boy-girl images to suggest love and affection for one another. There are also the words 'I love you' to suggest fondness and endearment. There are also images of people on phones or laptops which ties the futuristic and modern feel in with the romantic feel. It also suggests a relationship that isn't physical and can't be touched
- The toys, games a coloured lights suggest a childish, whimsical and nonchalant theme which would appear to the younger range of our target audience because they are a little less mature and respond to bright colours and moving objects. The coloured and flashing lights as well as the remote control toys would also blend the futuristic in with the other themes.
- The technological side of the moodboard would appeal to mostly males across the entire range of our target audience because it is on the advanced scale of computing and eletronics however, the social networking side like facebook and instant messenger would appeal to the entire audience because it is something that is used daily and by everyone.
Overall, the kind of aesthetic we are trying to create with our video is a futuristic teenage romance set in a fantasy dreamland of coloured lights, objects moving on their own and bright colours which would suggest something up to date, youthful and in touch with the times, similar to many digital natives today.
- Jess Hitch
No comments:
Post a Comment