The target audience for Daft Punk is about 16 to 36 year olds. It’s commonly known that people who listen to Daft Punk are part of the club and disco scene. It’s also commonly known that the audience of Daft Punk are part of the drug scene as well, using Daft Punk to go into a whole other reality.
The meta narrative of Daft Punk is the hidden identity. That nobody knows or needs to know who they are as they are just writing the music because they want to make music but they don’t want to be part of the celebrity scene. This gives Daft Punk a whole new level of respect and they are also part of the zeitgeist because of this secret identity.
For the reception theory there are passive and active readers of Daft Punk. The passive reader would listen to Daft Punk as an electronic dance group. They would think of Daft Punk as good for their music has a strong beat and is good to dance to. The active reader would see that Daft Punk as in fact a culture. The culture behind Daft Punk is to go into a whole other world by engaging into another world. The best example to cover these two ideas is to look at the Around the World music video. To the passive reader, the video consists of different cultures coming together dancing around the world. This fits their passive read that they are an electronic disco scene. The active reader will see it as a creation of another world, where music actually becomes the different culture of people, e.g. The robots are the vocals; the mummy’s are the drums. This fits in with their read of being able to listen to Daft Punk and go into an alternate reality.
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